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Fireside Conversation

[Watch OnDemand] John Goes Back to School: Rediscovering the “Art” of Prospecting


The feedback from salespeople was so incredible during and after the live fireside chat debate/discussion with John Barrows and his long-time mentor Jeff Hoffman, we decided it was only right to make it fully accessible OnDemand for everyone in sales. 


Also, once you watch the OnDemand replay you will instantly be enrolled into an exclusive 5-week content series focused directly on making you better at prospecting and you'll receive a special discount code to access all of our OnDemand sales training

If you have been in tech sales for a minute, it is a high probability you have used or received the world-famous WYWYN (or the “Basho” email to many) prospecting approach.

Top sales teams including Google, HubSpot, VMware, and Salesforce have been implementing Jeff Hoffman’s legendary sales training strategies for several years now.

Current craziness piqued John’s curiosity about the state of prospecting and what is working and what is not. Having believed strongly in the science of sales for some time, John believes now more than ever we need to bring back the “Art” to break through the noise. Luckily, John’s mentor and sales guru Jeff Hoffman (and creator of the WYWYN messaging approach) took him back to school and helped him rediscover the “Art” of prospecting. 

We promise. This will be one of the best one-hour discussions and debates you’ll ever watch about prospecting. These guys are going to make you rethink everything you thought you knew about prospecting.

What You'll Learn: 

- History and basics of WYWYN sales messaging
- Balance between art and science in prospecting
- John and Jeff’s outlook on what you need now and in the future to be successful at prospecting


Get in touch with us by email - go@jbarrows.com


Thank You to our Partners

Thank you to our partners, VanillaSoft, Vidyard, Gong.io, Proposify, Owler and SalesLoft for helping make this webinar happen.


SalesLoft is the leading sales engagement platform, helping sales organizations to deliver a better sales experience for their customers. More than 2,000 customers, including Square, MuleSoft, WeWork, and Dell, use the company’s category-leading sales engagement platform to engage in more relevant, authentic and sincere ways.

Headquartered in Atlanta, SalesLoft has additional locations in San Francisco, New York City and Guadalajara, Mexico. SalesLoft has more than 375 employees and was recognized as the #1 best place to work in Atlanta the past two years. The company was also named the 7th Fastest-Growing Technology Company in North America by Deloitte. For more information on SalesLoft and how to deliver a better sales experience, visit Salesloft.com.



VanillaSoft’s sales engagement platform empowers sales teams to respond to leads faster, engage consistently, and develop more qualified opportunities. VanillaSoft’s sales cadence automation increases speed-to-lead, persistency, productivity.

Visit www.vanillasoft.com.



Gong is the market leader in sales revenue intelligence. The company is the vanguard of a revolutionary science-based platform designed to create better sales teams, foster successful sales conversations, and close more deals. Visit gong.io for more information.



Email isn’t dead but it sure is boring. Vidyard is the easiest way for sales teams to record and send videos, and identify their most engaged prospects. Record personal videos or select from a library of pre-existing content from across the organization, and send them from the tools you already use everyday. Join sales teams at HubSpot, Terminus, Dynamic Signal and more who are standing out, staying human and selling more with Vidyard.



Proposify helps modern sales teams scale their proposal process and quickly create impressive, interactive sales documents that beat the competition.



Owler is the world’s largest community-driven business information and insights platform. We provide exclusive firmographic and competitive data on over 13 million private and public businesses, curated from an active community of 3.5 million business professionals. Owler helps professionals outsmart their competition with actionable insights and real-time alerts about the companies that matter to them.