Some say “people buy from people they like”, but it’s true that liking someone isn’t required for buying. However, it sure helps build credibility to earn more conversations.

Here’s a shocking stat for you, over 650 million users logged into LinkedIn in 2019. Only 1% of them actually created original content. In many cases, these people have stopped chasing opportunities altogether, or prospect with great results due to developing a strong personal brand.

The new world of sales demands personality, and meaningful insights. There are no silver bullets, and therefore a sales professional’s best asset is the value they bring to their prospects. Sharing your company’s content all the time and never having any thoughts of your own simply won’t do today.

That’s why this Q&A is going to be crucial for sales reps that need to do more than just cold call and send emails. Investing in YOU is the best choice you can make in today’s selling environment.