The B2B customer’s journey has become more complex and varied - and thanks to COVID, more virtual. To win, flexibility and adaptability are a must.
This webinar will show you how to create an omnichannel, multi-touch approach to meet the needs and challenges of this era of sales and find buyers wherever they are in their journey.
What You’ll Learn:
- How changing B2B customer behaviors are altering how sales teams work
- The step-by-step process behind a successful multi-touch approach
- How to determine the perfect mix of outreach tactics to develop new opportunities
- How to align your approach with the various stages of the customer’s journey in a digital world
John Barrrows
CEO
JB Sales Training
Kyle Bastien
Director, Business Value
Drift
Emmy Johnson
VP of Sales
Marina Technology Holdings
Host - James Buckley
Director Of Business Development
JB Sales Training
Setting The Stage
