The friction between salespeople and CFOs can sometimes feel like the business equivalent of the Celtics versus the Lakers.
But in reality, CFOs (and other gatekeepers) can be one of sales’ greatest allies—if you know how to speak their language. This webinar will show you how.
What You’ll Learn:
- Things you may not know about a CFO’s role that you definitely need to
- How to approach the conversation without being “salesy”
- Critical questions to ask in your discovery with financial and legal gatekeepers
Anna Romeka
Enterprise Account Manager
TripActions
Dwayne Walker
CFO
PathFactory
Host- James Buckley
Director of Business Development
JB Sales
Setting The Stage
